News

On Campus Media, Campus Special partner to target university demographic

April 25, 2013

Digital-out-of-home media provider On Campus Media, which operates a targeted college-based digital signage network, has teamed with the marketing firm Campus Special to help small businesses target the university demographic.

According to a news release, On Campus Media reaches more than 4 million students through 1,000-plus screens at more than 400 campus bookstores, while Campus Special claims a network of 7 million college students in more than 165 cities.

The companies said the partnership will help local merchants get their message in front of college students in targeted regions, cities or specific campuses, with coupons, deals, specials and contests. Campus Special clients will also have access to students and alumni through digital signage at all of the company's partner schools.

"This partnership (allows) local businesses to reach the elusive 18- to 24-year-old demographic in high traffic areas they could not reach before," Campus Special President and CEO Chau Nguyen said in the release. "Students are constantly shopping at their college bookstore, hanging out in coffee shops and dining in the union. This is a great opportunity for local businesses to build their brand awareness and get their message out to college students as they consume engaging content that is relevant to their lives."

Renee Ostrom, strategic partnerships manager for On Campus Media, said her company appreciates Campus Special's approach to connecting local advertisers to college students. "For the first time, local advertisers will have the ability to keep their brand and message in front of college students throughout the year on our network," she said in the release. "Like the national brands that currently advertise with us, local advertisers will now be able to associate themselves with our high-quality, relevant digital content engaging college students on the campuses where they live, learn and relax."

Learn more about digital signage use in education.