Customer Experience

Octopus, Philo bring 'Shark Week' experience to rideshare passengers

Provided

August 17, 2021

Octopus Interactive, producers of a network of interactive screens inside of Uber and Lyft vehicles, had success with a July launch campaign with streaming TV platform Philo promoting Discovery Channel's "Shark Week," according to a company press release.

The campaign utilized Octopus' "Tune in Takeover" interactive video to serve 3.5 million screens in the back of Uber and Lyft vehicles.

The ad format allows rideshare passengers to select from a variety of short preview videos from media advertisers. For the Philo promotion, passengers were given the option of watching extended "Shark Week" content featuring the different shark species: mako, porbeagle or great white.

"Our 'Tune in Takeover' ad format for media advertisers gives rideshare passengers the opportunity to lean back and enjoy extended content of their choosing," Mikea Granberry, director of business development for Octopus, said in the release. "Rideshare advertising delivers a captive, desirable audience, and we're thrilled with the results we're seeing with Philo and our other media partners."

Philo's "Shark Week" campaign ran from July 12-18 on Octopus screens in 42 top markets.

"We're very pleased with the high click-through rates and engagement we've seen by leveraging rideshare advertising and using the Octopus 'Tune in Takeover'," Emily Mosbacher, director of brand and partner marketing at Philo, said in the release. "Octopus puts Philo in front of rideshare passengers and potential customers and allows them to interact with Philo and our content. We're thrilled to build brand awareness through Octopus and are already planning our next campaign with their team."

Octopus Interactive, founded in 2018, is headquartered in Bethesda, Maryland. Philo, founded in 2011, is based in San Francisco, with offices in New York and Cambridge, Massachusetts.