DOOH Advertising

OAAA OBIE Awards revamped to standalone event

Photo: Adobe Stock

December 15, 2025

The OBIE Awards, doled out by the Out of Home Advertising Association of America, is becoming a standalone event in 2026 and will take place in October in New York City.

Hosting the OBIEs in New York makes the celebration more accessible to the broader advertising community and reflects OAAA's commitment to elevating and expanding recognition of the best creative work in the medium, according to a press release.

As part of OAAA's broader awards expansion, the organization will also launch the OAAA Honors Circle at the 2026 OOH Media Conference in Dallas, Texas.

While the OBIE Awards spotlight creative excellence, the Honors Circle extends recognition to the expertise across sales, marketing, operations, real estate, creative, and innovation that is essential to the industry's growth.

"The OBIE Awards have always celebrated the most exceptional and pioneering creative work in our space," Anna Bager, president and CEO, OAAA, said in the release. "As the OBIEs expand into a larger standalone event in New York, we are proud to introduce the Honors Circle, a platform built to recognize the people whose leadership, vision and dedication drive our industry forward every day."