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OAAA issues call for leaders program entries

Photo: Adobe Stock

January 28, 2026

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The Out of Home Advertising Association of America, a trade association representing the OOH advertising industry, has announced that applications are open for its 2026 Future Leaders Program.

Ten selected applicants will receive a sponsored trip to the 2026 OOH Media Conference, taking place May 11–13 in Dallas, Texas.

In its third year, the program is a flagship initiative of OAAA's OOH UNITED committee, and focuses on investing in and developing the next generation of out of home leaders, according to a press release.

"Out of home has always been powered by people, and if we want a strong future for OOH, we have to invest in the people behind it," Patrick Dolan, chief operating officer of OAAA, said in the release. "The Future Leaders Program is about opening doors and giving the next generation real access, real mentorship, and real experience so they can help carry the industry forward in meaningful ways."

For more information and to apply, visit OOH Future Leaders. The deadline is Friday, March 6.

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