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OAAA issues call for 2026 OBIE Awards

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March 9, 2026

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The Out of Home Advertising Association of America has issued an official call for entries for the 2026 OBIE Awards, which honors out-of-home advertising.

This year's ceremony will take place on Oct. 15, at The Museum of Modern Art in New York City, according to a press release.

"The OBIEs celebrate the ideas that make out of home such a powerful creative medium," Anna Bager, president and CEO of OAAA, said in the release. "OOH is the last mass medium and one of the most creatively inspiring. When an idea works here, it works everywhere. We're thrilled to host the OBIE Awards in New York City and bring together the full advertising ecosystem in the city where culture, creativity, and commerce intersect."

Last year's top honor went to The Coca-Cola Company for a campaign that demonstrated the power of iconic creative amplified through the scale of out of home.

The entry deadline is Friday, June 12.

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