Hardware

OAAA, Big Brothers Big Sisters team to develop OOH talent

Image: Out of Home Advertising Association of America

March 21, 2025

The Out of Home Advertising Association of America and Big Brothers Big Sisters of America have partnered to develop the next generation of Out of Home talent.

The alliance will provide emerging professionals with career-building opportunities while offering OAAA members a meaningful way to give back, ensuring a strong and diverse talent pipeline for the industry's future, according to a press release.

"As the OOH industry continues to grow, it's critical to invest in the next generation of leaders," Jeff Jan, EVP, strategy and growth at OAAA, said in the release. "This partnership strengthens our talent pipeline by breaking down industry barriers and creating meaningful professional development opportunities. Together, we are fostering a diverse and skilled workforce that will ensure a vibrant future for OOH advertising."

Key aspects of the partnership include:

• To pilot the partnership, select BBBSA scholars, future leaders and OAAA members explored the OOH industry firsthand through a guided immersive experience across New York City, gaining perspectives from media owners, agencies and brands. The day served as a symbol of the laddered mentorship, with OAAA members serving as mentors to the Future Leaders, and Future Leaders serving as mentors to BBBSA Scholars.
• Now in its second year, the Future Leaders Program empowers rising OOH professionals with opportunities to learn, connect and grow. Selected participants will receive an all-expenses-paid trip to the 2025 OOH Media Conference, where they'll gain industry insights, build connections and advance their careers. BBBSA representatives will take part in dedicated Future Leaders conference activities, including exclusive mentoring sessions.

"We're proud to partner with OAAA to help advance their efforts to introduce the next generation workforce to the out of home advertising industry," Adam Vasallo, CMO, Big Brothers Big Sisters of America, said in the release. "Our shared interest in empowering young people to be successful in school, their careers and in life, will create the meaningful opportunities and access to leaders across the industry that they need to thrive."