Software

OAAA appoints VP of marketing

May 5, 2021

The Out of Home Advertising Association of America, a trade association for OOH and DOOH, has selected Karen Germ to serve as vice president of marketing. Germ previously served as director of content and communications at Teads, according to a press release.

In her role, Germ will oversee the development of branding and marketing initiatives.

"Karen will bring a great deal of expertise and insight into this new role as we expand our marketing efforts," Anna Bager, president and CEO, OAAA, said in the release. "Everything our organization does — from research to events — is focused on promoting the power of the OOH medium and Karen will help us put a megaphone up to all of these initiatives."