Software

OAAA appoints new CMO

October 16, 2020

The Out of Home Association of America has appointed Christina Radigan to serve as CMO. She will report to CEO and President Anna Bager, according to a press release.

Prior to joining the OAAA, Radigan served as managing director of marketing and communications for Outdoor Media Group.

"We are thrilled to welcome Christina Radigan to the OAAA. Her 20-plus years in leading agency efforts to help brands with out of home will be tremendously valuable," Anna Bager, president and CEO, OAAA, said in the release. "Christina is a real champion for the medium and has longstanding relationships across the industry. Not only has she served on key committees for OAAA, but she's also worked similarly with the 4As, Geopath, and the MRC's Digital Place-based working committee. When looking for the right candidate for this CMO post, it became clear that her deep knowledge, passion, and expertise were unmatched."