DOOH Advertising

OAAA announces media plan awards

Photo: OAAA

December 18, 2025

The Out of Home Advertising Association of America, the trade association for the U.S. out of home (OOH) advertising industry, has announced the winners of its 2025 OOH Media Plan Awards, marking the program's 25th year celebrating the most effective and inspiring OOH media strategies.

"OOH is an essential part of today's media mix, offering brands a proven way to reach people in the real world," Olivia Oshry, SVP of marketing and communications, OAAA, said in a press release. "The 2025 winners reinforce what these awards have always championed, strategic OOH planning that drives effective campaigns and real business results."

This year's winners include:

Media Plan of the Year:

• The Upgrade Lounge by The TJX Companies, Inc./Marshalls — Edelman New York and Clear Channel Outdoor Airports Division.

Gold:

• bella in 3D: From Times Square to Kitchens Everywhere — Vistar Media.
• Severance Season 2 — Apple TV+, OMD, Kamp Grizzly.
• The Upgrade Lounge by The TJX Companies, Inc./Marshalls — Edelman New York and Clear Channel Outdoor Airports Division.

Silver:

• Cashback Courts 2025 — Chase Freedom Card, WPP Media GroupM (Essence Mediacom), Think-True, Pivot Media Ventures + PIVOT(x), SPCSHP, Lyft.
• Dodgers World Series Reactive '24 — Nike, billups, Wieden+Kennedy (W+K), PMG.
• The Last Supper — The Chosen, NPRP Media and Exverus Media.
• Van Gogh: The Roulin Family Portraits — Museum of Fine Arts Boston, Connelly Partners.