DOOH Advertising

NoviSign, Perion integrate to expand DOOH ad capabilities

Photo: Adobe Stock

November 7, 2025

NoviSign, which provides cloud-based digital signage solutions, has integrated with Perion, formerly known as Hivestack.

The collaboration allows users to connect their Perion account with NoviSign's Ad Widget, which unlocks new revenue streams while delivering content on digital displays, according to a press release.

"This integration represents a significant leap forward for our customers and the DOOH Market," Gil Matzliah, CEO of NoviSign, said in the release. "By combining Perion's programmatic advertising network with NoviSign's robust digital signage capabilities, businesses can now unlock new opportunities to monetize their displays while delivering meaningful and engaging content to their audiences."

With the integration of Perion into NoviSign's platform, businesses can transform their screens into revenue-generating assets by displaying targeted programmatic ads. The integration also allows businesses to maintain flexibility by combining ads with other engaging media, such as:

• News tickers.
• Slideshows.
• Videos.
• Real-time updates.

Since 2011, NoviSign has been delivering comprehensive and scalable digital signage solutions. With over 60,000 screens deployed and managed globally, NoviSign's cloud-based digital signage software empowers businesses to remotely create, manage and update content across any display, tablet, or kiosk. NoviSign's client base that includes Disney, Ikea, Nvidia, Coca-Cola, Hilton, Indeed and Porsche.

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