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Norway's fifth-largest company deploys autostereo 3D video wall

Magnetic 3D, provider of autostereoscopic, glasses-free, 3D solutions, announced what it's billing as "the world debut of glasses-free 3D video walls" in partnership with Norwegian digital signage supplier ProntoTV.

March 9, 2015

Magnetic 3D, provider of autostereoscopic, glasses-free, 3D solutions, announced what it's billing as "the world debut of glasses-free 3D video walls" in partnership with Norwegian digital signage supplier ProntoTV.

This permanent installation is the latest innovative feature in the Oslo Operational Center of Reitangruppen (The Reitan Group), a Norwegian wholesaler, retail franchisor and the fifth largest company in Norway, according to the announcement.

Magnetic 3D is calling the deployment in Reitangruppen's lobby "the first ever glasses-free 3D video wall of its kind." The video wall has been built into the architecture of the building, and it stands more than 10 feet wide and over eight feet tall. With a total resolution of 25 megapixels, the 3D video wall features twelve 46-inch Magnetic 3D displays in a four-high by three-wide configuration, as well as custom 3D content designed to entertain employees, clients, partners and visitors alike.

"As Norway's leading Digital Signage operator for 15 years with over 4,000 screens deployed throughout northern Europe and a long history of working with Reitangruppen, we wanted to install something truly unique and break new ground in AV solutions," said Tore Hovda, partner at ProntoTV, in the announcement. "Magnetic 3D's video wall was a great alternative to LED or traditional video walls for the lobby, considering its attractive price point and the seamless ability to show regular 2D content or next-generation, large-format, glasses-free 3D content. Magnetic 3D was a great choice — they not only provided an incredibly innovative product for our client, but also went above and beyond with their service and support to ensure that the execution was flawless."

Magnetic 3D said its glasses-free 3D video walls are made possible through the recent release of the company's all new 46-inch Empreza Super Narrow Bezel 3D display product line that has been purpose-built from the ground up for professional glasses-free 3D video wall applications. The new monitors feature direct LED-backlit LCD technology, a new 3D lens design and a custom bezel of just 5.9 mm to maximize the 3D experience. Featuring higher contrast ratio and brightness, improved 3D viewing zones and increased sharpness, the Empreza is geared toward professional AV users as well as environments that span retail, digital out-of-home, trade shows and events, military, medical, control room, corporate communications and more, the company said.

"The components in the Video Wall Computer were meticulously curated, custom engineered and carefully optimized to stream glasses-free 3D creative content in unprecedented resolution," said Michael Dorin, COO of Magnetic 3D. "I had the pleasure of assisting with the installation in Oslo and was delighted to see the stunning culmination of this new product development. We worked closely with outstanding people at AMD to achieve this bleeding-edge solution, and it may not have been possible without their incredible support."

As part of Magnetic 3D's Exclusive Authorized Dealer program, which offers brands, agencies, integrators and resellers the opportunity to be the first to introduce the solutions into their respective markets, and in connection with the installation of the first Empreza glasses-free 3D video wall for Reitangruppen, ProntoTV has been granted exclusivity to the technology in Norway and will be Magnetic 3D's preferred partner for 3D installations across all of Scandinavia.

"We are thrilled to have partnered with ProntoTV to release our 3D video walls into the Scandinavian market," said Tom Zerega, CEO and founder of Magnetic 3D. "The installation in Norway represents a brilliant use of 3D for corporate communications by one of Europe's premier Systems Integrators. Reitangruppen and ProntoTV have certainly raised the bar for the digital lobby experience."