News

Nordstrom interactive window display encourages customers to 'touch the glass'

April 5, 2011

According to Nordstrom's blog, the retailer’s Seattle flagship store is featuring an interactive window display using Microsoft’s hands-free Kinect controller for Xbox 360 to let passers-by "light write" on the glass.

Inspired by a partnership with fashion photographer Glen Luchford and artist Ruben Toledo during their work on the spring catalog, the company decided to bring the catalog's concept of light writing to life for its customers.

Passers-by are encouraged to "please do touch the glass" using hand motions to "paint" on the glass.

The display runs through April 11.