DOOH Advertising
Nongshim digital billboard campaign celebrates product launch in Netflix flick
November 3, 2025
Nongshim, a producer of Korean instant noodles and snacks, deployed a global digital billboard campaign, in New York Times Square, to celebrate the launch of Shin Ramyun in collaboration with Netflix's hit animated film 'KPop Demon Hunters'.
On the day of the campaign, Nongshim unveiled the 'KPop Demon Hunters'-inspired Shin Ramyun through a giant DOOH billboard, according to a press release. In addition to the digital billboard, Nongshim also operated a range of themed booths to let visitors experience the Shin Ramyun brand firsthand.
"This campaign went beyond simple digital advertising to become a festival where global consumers could directly taste and enjoy Shin Ramyun. Starting from New York Times Square, we will continue to connect directly with consumers worldwide and actively spread Shin Ramyun's global slogan, 'Spicy Happiness In Noodles,'" a Nongshim spokesperson said in the release.
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