News

Nielsen suspends PRISM in-store measurement system

January 25, 2009

AdAge.com: Nielsen is suspending its ambitious PRISM system for measuring audiences and gauging the effectiveness of in-store marketing, dealing a blow to efforts to put shopper marketing on a level analytical playing field with other media and marketing outlets. In a statement, Nielsen blamed the indefinite suspension of the service, which began as a pilot in 2007, on the economy. The company began breaking the news to marketers and retailers involved in the project earlier today.

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