News

New Tradition signs lease for exclusive advertising rights on One Times Square digital signage

April 16, 2019

New Tradition, an OOH advertising firm, has signed a lease agreement with real estate company Jamestown LLP for digital signage in development at One Times Square in New York.

The tower will offer 350-feet of digital signage for advertisers in Times Square, according to a press release.

Once completed this summer, the digital signage will be reach more than 350,000 pedestrians daily as well as millions of additional impressions from film, TV and social media, according to the release.

"The creative advertising opportunities that One Times Square's new displays present will change the media landscape of Times Square," Evan Richheimer, CEO of New Tradition, said in the release. "It will be exciting to see which iconic brands will be the first to seize the opportunity to take over the 350-foot-tall spectacular when it debuts this summer."