Display Technology
New Tradition debuts DOOH platform with SNA Display tech
July 28, 2025
New Tradition, an OOH media vendor, has added a double-sided LED billboard along Florida State Road 122.
It selected SNA Displays' 10 mm Empire Exterior LED video technology for the billboard located about one mile from Miami International Airport, according to a press release. The digital billboard faces east and westbound traffic.
The two-sided exterior LED display is mounted to a large V-shaped subframe and both faces are approximately 14-foot tall x 48-foot wide (408 x 1,440 pixels) for a total of 1,265 square feet of digital advertising space that processes nearly 1.2 million pixels.
"This new DOOH platform is perfectly situated for maximum exposure," Pete Simon, SNA Displays' director of OOH, said in the release. "Tens of thousands of eyes will see these LED billboards every day—more when Miami's tourism season reaches its peak. New Tradition excels at outdoor advertising and has been an excellent partner of SNA Displays. We're proud of the collaborative work we've done with them over the years and look forward to many more opportunities in the future."
Arango Billboard & Construction provided LED installation services.
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