News

New HP media players pair with digital signage displays to engage customers

April 11, 2013

Two recently released Hewlett-Packard media players are meant to help retailers and hospitality businesses engage customers through interactive digital experiences.

Using the latest Intel dual core processor and high-definition graphics, the HP MP6 can power digital mall or hotel directories, the company said in a news release, while also engaging shoppers in an interactive brand experience when paired with a touch-enabled screen.

And the HP MP4, the company's thinnest player, is geared toward common signage implementations in retail or hospitality settings. The HP MP4 can display brand-related content through static images or full-screen videos to improve the store experience. It features a 64-bit AMD processor with Radeon HD 6320 graphics.

"Retailers want to incorporate innovative technologies to inform, engage and attract customers to their stores, but many still struggle with the complexity or cost," Ray Carlin, HP vice president and general manager, Retail Solutions, said in the release. "HP's new media players and its full portfolio of signage solutions mean retailers of any size will be able to deploy affordable and compelling in-store signage."

The company said the players will help retailers facilitate an omnichannel experience for online shoppers who enjoy browsing items or otherwise interacting with a store's brand — for example, by including a digital screen in the store that allows shoppers to access a wish list they created online.

Both media players feature a streamlined Windows Embedded operating system and can be mounted on the back of a digital screen to maximize space.

Pricing information is available from HP resellers.

Learn more about digital display technology.