News

New digital signage suite from LG makes large play for small and medium business market

September 27, 2010

LG Electronics USA today announced the impending availability in the United States of its "SuperSign," a suite of digital signage solutions aimed at incorporating customizable digital signage in the Small and Medium Business (SMB) market in the United States:

• SuperSign Elite-s, a customizable hardware and software platform designed for system integrators, and

• SuperSign Premier-s, LG's turn-key solution, complete with compelling content offerings, technical support and convenient monthly financing that SMBs can utilize out of the box.

"LG's new SuperSign suite is designed to meet two primary needs of the SMB market — complete turnkey and fully customizable. These solutions satisfy both end-users and channel partners, and we believe we've come up with a unique and compelling approach to the market," said Jeff Dowell, vice president, Digital Signage, LG Electronics USA Business Solutions.

SuperSign Premier

SuperSign Premier is an all-in-one, turnkey solution, LG says. Previewed earlier this year under the codename signNET, this digital signage solution includes a flat panel display and the NC2000 media player, which provides access to content management software and starter templates, as well as news and weather feeds from CNN. SuperSign Premier also includes a stock image library from iStockphoto.

The SuperSign Premier platform also includes access to LG's Certified Content Providers. Customers have direct access to content partners who can create customized content for their digital signage messaging needs. At launch, content partners include Alchemy, Aspect Productions, Blue Pony and Saddle Ranch Productions. Over time, LG may expand the number of partners in order to bring more variety and expertise to end users.

SuperSign Elite

SuperSign Elite is a hardware and software platform designed for system integrators who need the flexibility of choosing specific LG components to build a customized solution for their end-users. This digital signage solution works with designated LG displays combined with either the LG NC1000 standalone or NC2000 integrated media players.

The media player, when connected to a display, allows users to create dynamic content using pre-loaded templates for information sharing or displaying video segments in full HD. The intuitive and user-friendly Management Software allows for quick navigation through menus to control networked displays and simultaneously run media files such as video, images, audio and flash.

LG SuperSign Digital Signage Solutions are available for pre-order now through LG authorized national distributors and will be shipping in October.