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NeonPlus survey finds 64% of customers are drawn to 'illuminated signs'

May 8, 2019

A survey by NeonPlus found that 64% of customers are more attracted by stores that have eye-catching illuminated digital signage. The company surveyed 1,000 people with a selection of store signage and asked them which one was the most appealing, according to a press release.

These illuminated signs give a neon-like feel to the business, which can help attract additional customers, according to the release. Companies can use tools such as color projections and in-store illuminated digital signage to create this neon-effect.

"Neon signs have become a huge trend in retail settings and are commonly used to exude fun and give a store a modern yet retro feel," Graeme Hoole, head of product development, NeonPlus, said in the release. "Neon is often associated with parties, which can make shoppers feel happy, excited and encourage them to buy something spontaneously."