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NBC Universal holds session to pitch digital signage
January 3, 2008
Ad Age: NBC Universal will hold what is being called an "upfront" presentation for its digital out-of-home assets Jan. 16. The media giant is hoping to get more advertisers to consider NBC for placing ads on digital signage in retail, entertainment and other public spaces. Set to be held in Studio 8H, the NBC presentation will address approximately 200 advertisers and media buyers. NBC predicts its digital signage will produce three billion impressions in 2008.
Read also: CBS acquires SignStorey for $71.5 million
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