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Display Technology

NBC Sports partners with Planar for digital signage at Paris 2024 Olympic, Paralympic Games

NBC Sports has partnered with Planar to provide LED digital signage for the 2024 Paris Olympic and Paralympic Games.

Image: Adobe Stock

July 16, 2024

NBC Sports has partnered with Planar to provide LED digital signage for the 2024 Paris Olympic and Paralympic Games, according to a press release.

As part of the deal, NBC Sports will use Planar LED video walls during its production of the Olympics and Paralympics from July 24-August 11 and August 28-September 8, respectively.

Production will include use of the 1.2mm Planar DirectLight Pro Series LED video wall and the outdoor 1.5mm Planar Luminate Ultra Series LED video wall.

Planar has collaborated with NBC Sports since 2016.

"Planar has been a long-time trusted partner of NBC Sports," Atila Ozkaplan, VP of production operations at the Olympics, said in the release. "We're excited to continue to feature their LED display technology in Paris and use their latest fine pixel pitch outdoor LED product line for the first time in our Primetime studio, showcasing the incredible visuals created by our talented graphics teams in their full vibrancy."

"Planar's state-of-the-art LED video walls seamlessly disappear inside many of the world's finest broadcast studios, enabling elevated storytelling and unmatched viewing experiences," Adam Schmidt, EVP at Planar, said in the release. "We're delighted to once again support NBC Sports for another legendary presentation with visualization solutions that reliably deliver for broadcasters and viewers alike."

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