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NBC rolls out digital out-of-home network
January 16, 2008
AD WEEK: NBC officially rolled out its NBC Everywhere network of digital out-of-home platforms at a presentation attended by more than 200 agency and client executives on Wednesday. NBC disclosed the addition of fitness centers and college campuses to the mix. That brings the total to nine non-traditional digital platforms that now carry NBC content that are available for advertiser messages. Announced at the presentation were deals with IdeaCast (for NBC@The Gym) and with the University Network (for NBC on Campus).
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