Software
Navori Labs debuts AI marketing analytics software for retailers, DOOH advertisers
February 23, 2021
Digital signage software provider Navori Labs has released Aquaji, an AI-computer vision software platform focused on marketing analytics for the retailer and DOOH advertiser segments. The technologies aims to improve customer experience as well as ad campaign performance.
It can be used as a standalone marketing analytics platform or integrated with QL DSS software in a broader DOOH strategy, according to a press release.
Aquaji counts unique visitors and gathers demographic data, length of stay, wait time and attention span KPIs over segmented time slots spanning from hours to months.
It helps businesses understand consumer habits and profiles, create new opportunities for growth and profitability through stronger visitor engagement, and support a more thorough business intelligence ecosystem.
"Navori Labs has developed several new innovative applications through our investment in computer vision technology, and Aquaji is a true breakthrough as a turnkey AI-driven solution for physical business growth," Jerome Moeri, Navori Labs CEO, said in the release. "Digital signage software and marketing analytics have long been disparate pieces of the customer experience, with the former focused on messaging and content delivery, and the latter responsible for audience measurement and qualification. We now offer true interoperability across visual communication and business intelligence through a complete omnichannel marketing approach. We are empowering physical businesses with a more interactive and fully integrated solution to improve their customer experience strategy and overall business performance."
The platform identifies and recognizes each visitor while protecting visitor anonymity using face and body detection and coding instead of facial recognition. A unique key for each individual, created through aggregate data (attributes), ensures Aquaji can distinguish between staff and customers, with no duplicates or false positives, according to the release.
This provides marketers and store managers with reliable and comparable data to measure performance in physical spaces. For example, retail chains can apply Aquaji's rich data to strategize product placement decisions, measure advertising campaign appeal, and allocate human resources assets.
Businesses that monetize networks with Aquaji, along with their advertisers, also benefit through anonymized audience demographic data, visitor attributes, and ad impression metrics that help precisely calculate efficiency ratios.
Aquaji's native API will also send audience information to programmatic platforms that help advertisers re-evaluate ad content and placement decisions, and access data to feed their internal business intelligence platforms and data science systems for deeper analysis.
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Navori Labs
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Navori Digital Signage Software is SOC 2 Type II certified, offering a secure, powerful solution for managing digital signage networks. As a Swiss innovator with over 1.2 million licenses sold and over 26 years of expertise, Navori delivers AI-driven features and a robust CMS that boosts engagement and efficiency.
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