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National Cinemedia president retires

June 14, 2021

National Cinemedia Inc., a cinema advertising network, has announced that Clifford E. Marks will be retiring from his role of president on July 1. Scott Felenstein, the current executive VP and chief revenue officer, will now be president of sales, marketing and partnerships and Mike Rosen, current SVP of East Coast sales, will take over Felenstein's original role, according to a press release.

"Scott has been successfully leading our sales team to new heights as CRO for the past four years, and he was hand-picked by Cliff as his trusted successor and is ideal to take over the reins to lead NCM's sales and marketing organization," Tom Lesinski, CEO, National Cinemedia, said in the release. "With a strong summer movie season anticipated on the heels of a great Memorial Day at the box office, both Scott and Mike are already highly engaged in driving revenue and were instrumental in helping get NCM through the most difficult time in our industry to emerge as an even stronger, more diverse media company. As the availability of quality video GRPs in the ad marketplace continues to decline, Scott and Mike will continue to lead the charge to help marketers reach national movie audiences at scale on the big screen and beyond. NCM is in great hands."