Customer Experience

National CineMedia deal brings 'Noovie' preshow to more theaters

Photo: iStock

August 12, 2021

National CineMedia, a cinema advertising network based in the U.S., has signed extended cinema advertising agreements with nine exhibitors, according to a company press release.

The agreements will bring NCM's "Noovie" pre-show entertainment program to more than 315 screens across 39 theaters. Movie-goers will continue to be able to experience the pre-show at exhibitors including LA Live, Metropolitan Theatres, Golden Star, Movie Scoop and others.

The "Noovie" pre-show provides in-theater gaming with the Noovie Arcade and Noovie Trivia gaming apps, and engaging advertising. The pre-show plans to be included in 500 additional screens across their 33 theater locations throughout Arizona, California, Colorado and Oklahoma.

"It's exciting to see our network growing as we move forward in the recovery of the exhibition community. With the robust film slate planned for the last half of 2021 and into 2022, NCM and our premium pre-show, 'Noovie,' is the perfect solution to add value for our exhibitors and their patrons," Jennifer Lupo, VP of affiliate partnerships at NCM, said in the release.

Many NCM exhibitors are also opening new theatres as the world emerges from the pandemic, with an additional 198 screens in 20 theatres expected to be live by the end of August, according to the press release.

"NCM continues to be a valued partner of Metropolitan Theatres Corporation providing an array of services that benefit our company as well as our guests. Their pre-show, creates an engaging and interactive experience for movie-goers with content that is current and entertaining. The 'Noovie' pre-show is a staple on our screens," David Corwin, president of Metropolitan Theatres Corporation, said in the release.

NCM's cinema advertising network reaches over 20,800 screens in over 1,600 theaters in 195 designated market areas. NCM was founded in 2006 and is headquartered in Centennial, Colorado.