News

NanoLumens brightens midtown Manhattan financial district with LED stock ticker

May 8, 2013

New York City is known as the cutting edge of design, so it is ironic that the city's stock tickers look like 1970s alarm clocks. But thanks to the recent deployment of a large-scale NanoLumens-powered LED stock ticker, at least one midtown Manhattan financial branch is joining the 21st century.

According to a news release, to put a technological punctuation mark on the branch's recent renovation, the institution selected a full-color L-shaped LED, three feet tall and 60 feet wide, to create one of the city's most unusual displays.

Bill Shiverick of Atlanta-based integrator Vertical AVTV, who recommended and installed the NanoLumens NanoSlim Design-Specific display, said in the release that his company has installed all types of audiovisual and television systems "but never anything quite like this. As far as stock tickers and information displays go, there's nothing else like this being used in New York City. But now that we've shown what a unique NanoLumens DS display can do for the ambience of a retail environment, I doubt it will be the last."

The stakeholders conducted an intense comparative analysis of LED display manufacturers, Shiverick said, and "the truth is that the branch could have chosen a lower-cost alternative that may have served the purpose. But when we considered all the different variables and strengths of each manufacturer's technology, NanoLumens was clearly the best choice. ... I've worked in hundreds of office buildings and corporate headquarters in a dozen of the biggest U.S. cities over the last 11 years, and I've never seen anything like it."

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