MxN Middle East helps deploy DOOH network in Beirut mall

MxN Middle East announced that it is supplying Les Affichages Pikasso s.a.l. with its state-of-the-art digital signage software.

MxN, which provides technology, consultation and content services to clients and customers throughout the Middle East, Europe and Asia, worked with Pikasso to install its first digital signage network in City Mall in Beirut, Lebanon. This solution allows for a fully-managed digital signage network that will include advertisements as well as various local, community and mall messages, according to an MxN release. MxN was appointed to provide a total software solution and ongoing support for the network.

"We take great pride in the rollout of our Digital Signage Network," said Antonio Vincenti, chairman and CEO of Les Affichages Pikasso. "It allows us to provide up-to-date, relevant communications and advertising that makes an impact. This positions us as a leading retailer in the use of technology for advertising and communication purposes in Lebanon and the region."

The newly installed digital signage network is comprised of eight large format LCD screens strategically located throughout the City Mall to offer anadvertising solution where the content is displayed across themall and can be changed and modified remotely. The aim is to help the tenants and other advertisers deliver direct messages targeted at customers throughout the mall.