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Muzak debuts Visual Solutions digital signage product

February 19, 2009

CHARLOTTE, N.C. — Muzak, a provider of media solutions and sensory branding for businesses, has announced Visual Solutions, its new digital signage product offering. By leveraging national distribution capabilities and partners, Muzak will deliver compelling, affordable visual merchandising solutions to clients of any size throughout the U.S. Visual Solutions will be offered to Muzak clients as part of the brand's comprehensive media suite or tailored as a custom content service, allowing clients to fully control their branding, messaging and customer programs.
 
"Digital signage is rapidly developing into a major new industry, with merchandising experts indicating a continuing upward trend in usage," said Joe Hall, Muzak's marketing manager for Visual Solutions. "Our new digital signage offering significantly enhances sensory in-store experiences. Though only introduced in limited client pilots to date, it is already benefiting our clients brand image across many sectors, resulting in reductions in customers' perceived wait time as well as increases in point-of-purchase sales."
 
"We continue to invest in Muzak's future by identifying and creating business solutions that expand our client services portfolio while also enhancing the strength and diversity of our product offering," said Stephen P. Villa, chief executive officer of Muzak. "As always, we remain committed to providing our clients with the most innovative and advanced products, paired with the highest level of customer service. Visual Solutions is another example of how Muzak is positioning itself as the leader in all aspects of in-store experiences."
 
Muzak's Visual Solutions team will attend the Digital Signage Expo in Las Vegas, Nev. on Feb. 25-26, 2009, at the Las Vegas Convention Center. Their experts will be on-hand to discuss the benefits of this new offering, how they will work in concert with other Muzak sensory products and provide details about Muzak's comprehensive customer service and support network.

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