News

Moving Tactics creates digital content division

March 23, 2018

Moving Tactics, a South African digital signage company, has launched a digital content division to provide specialized content services for clients. Ryno Colyn, a 14-year veteran in digital signage content, will lead the division, according to a press release.

"It's very important for us to offer a comprehensive digital signage service from hardware, software and content. At the end of the day, the network is only as good as its content. For this reason we see the value in offering a content service to our clients to ensure maximum return," Chris Day, managing director, Moving Tactics, said in the release. "The industry growth has helped us gain experience in more than just content animation and with this growth, Moving Tactics has established a specialized service in content strategy, content development and content analytics."

The division will help clients make the transition from traditional media content to digital content by providing a content development team, according to Colyn.