Customer Experience

Morgan Petty tabbed as executive director of ICX Association

August 31, 2021

Networld Media Group has appointed Morgan Petty as the executive director of the company's Interactive Customer Experience Association.

Petty brings more than 12 years of community-building experience and over 10 years of experience in digital marketing, centering around the customer experience and technology to the role, according to a press release.

In her job Petty will connect executives from consumer-facing brands with data, research and insights, allowing these brands to move their customer experience initiatives forward. In addition, Petty will facilitate industry-specific peer groups, where executives can share ideas, information and even challenges within the private network.

"I strive to connect consumer-facing brands with information and solution providers who can deliver on the companies' CX initiatives. The ultimate goal is to inspire innovation that will positively impact the way customers and B2C brands interact," Petty said in the release. "Customer experience officers must be agile and have the tools necessary to make customer-driven changes to that way they do business. The ICX Association acts as an arm to support these objectives. I want to hear the successes, along with the needs and challenges, to best serve brands as they innovate. More than just conversations, I work to create action from the ideas and information shared within the association."

"Executives from consumer-facing brands can join the association, participate in industry peer group calls and utilize the vast resources offered by the ICX Association at no cost. Membership is also available to companies providing solutions that improve the customer experience. Morgan's passion for customer-centric business practices as well as the technologies that are powering great customer experiences is a tremendous benefit for the ICX Association and its members," President of Networld Media Group, Kathy Doyle, said in the release.

For more information about the Interactive Customer Experience Association or to submit a membership application, visit https://icxa.org/join. Petty can be contacted at morganp@icxa.org.