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More store windows converting to digital signage

May 4, 2008

Marketing Daily: Property managers are converting vacant store windows into high-tech digital ad displays, creating a new ad medium that's considerably less depressing than traditional window dressings. WindowGain, a start-up based in Newton, Mass., has pounced on store vacancies as a new ad medium, with five displays currently running in Boston and eight in the UK.

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Clickherefor a video of store windows from WindowGain.