News

More digital billboards coming to Chicago, Philadelphia, L.A.

August 19, 2007

PHOENIX — Clear Channel Outdoor Holdings Inc. announced that it is adding to its growing list of digital billboard networks with new displays in some of the largest designated market areas (DMAs), including Chicago and Philadelphia. The company also is launching a second phase in Los Angeles this month.

In addition, the company's El Paso Digital Outdoor Network, which debuted in July, added one of the largest Hispanic DMAs to Clear Channel's Digital Outdoor Networks. The company has now deployed 76 digital billboards since the first of the year.  By the end of this month, Clear Channel Outdoor will be operating 16 digital billboard networks in the following 14 DMAs: Akron, Albuquerque, Chicago, Cleveland, Columbus, El Paso, Memphis, Milwaukee, Minneapolis/St. Paul, Orlando, Tampa Bay, Wichita, and two networks in both Los Angeles and Las Vegas.

Digital billboards display static messages that resemble standard printed billboards when viewed, but also allow advertisers to remotely and instantaneously change messages. With the opportunity to purchase campaigns cost efficiently by day part, location, or specific demographics, advertisers now can run highly targeted campaigns. In addition, Clear Channel's Digital Outdoor Networks enable advertisers, such as newspapers and television and radio stations, to deliver real-time information.