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Mood Media creates 'Mood Media Lounge' at SXSW

Experience design firm Mood Media Corp. announced it will return to the annual SXSW music and interactive festivals to participate in two high-profile panels and welcome guests to the immersive Mood Media Lounge.

March 11, 2016

Experience design firm Mood Media Corp. announced it will return to the annual SXSW music and interactive festivals to participate in two high-profile panels and welcome guests to the immersive Mood Media Lounge. Marking Mood's fourth year at SXSW, the company's 2016 presence is designed to provide attendees with an overview of its customer experience design solutions.

New this year, Mood is creating a lounge where attendees can experience the full suite of Mood's offerings. With sight, sound, scent and interactive mobile solutions designed to mirror the natural elements — earth, air, fire, water — the Mood Lounge is designed to be an ideal spot to relax and recharge. Mood representatives will be available to help visitors discover how Mood can bring together the core elements of a brand to emotionally connect with customers in unprecedented ways.

In addition, Mood said it will participate in the following panels:

• "Travel Radio: Flight, Hotel, Cruise Soundtracks": Music Designer Eric Martinez joins notable audio programmers on this panel that will explore the craft of curating a stellar hospitality playlist. Musicians and representatives will learn how to get their music considered for these influential soundtracks.
• "The Art of Creating the Perfect Playlist": Featuring Danny Turner, global SVP, programming and production, as well as Mood partners Chipotle/Studio Orca and Pandora, this presentation will demonstrate how to create a musical connection between a brand and customer.