News

Mood Media builds retail 'MicroTiles' wall in Dublin

November 22, 2010

In-store media specialist Mood Media Corp. announced that it has created visual media content and installed what it says is the first "MicroTiles" wall in a retail environment across the United Kingdom and Ireland in fashion retailer New Look, which opened its flagship store in Dublin this month.

Mood Media's visual media team has developed animated content to broadcast through Christie's MicroTiles to promote the breadth of New Look's product range and direct shoppers to go downstairs, where New Look has one of the largest store areas in Dublin's Jervis Street Shopping Centre.

Mood Media provides New Look with a range of multimedia solutions, including branded music and the latest digital signage technology to reflect the retailer's forward-thinking lines and innovative ethos.

MicroTiles provide a digital canvas for high resolution screens to display marketing content, and they can be arranged into almost any shape, including walls, columns, diagonals and steps, to create eye-catching in-store displays.