News

Milan public transit gets on the bus with Scala digital signage software

March 24, 2011

The Milan Transport Agency and the City of Milan have selected Scala-certified Partner M-Cube to design an integrated digital signage network for the modernization of its underground and above-ground public transportation network, according to a recent announcement from Scala.

The entire revitalization process includes plans to replace all vehicles with more environmentally-friendly versions, improve transportation efficiency and increase safety and comfort for travelers.

The new digital signage network includes 42-inch LCD displays sealed in unbreakable glass located in underground train station mezzanines and communicates agency corporate messages, network service updates, alternate routes and emergency messages. The mezzanine monitors also include a panic button to provide default messages in case of an emergency. A push of the button will alert the ATM control room, which will then manage the messaging to stations affected by the situation or the entire network.

At the above-ground transportation stations of the airport bus line San Babila/Linate, M-Cube has implemented information poles with two 26-inch LED monitors per pole, providing visibility from all sides. The monitors have been optically-bonded to ensure visibility in all weather conditions and direct sunlight. These displays provide information about the position of the bus on its route, and arrival time at the stop where the traveler is viewing the screen.