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Microspace partners with Wegener for satellite live-video digital signage solutions

New partnership with Wegener aims to deliver live digital signage solutions for enterprise applications.

December 9, 2014

Microspace Communications Corp., a provider of multicast network and digital satellite broadcasting services, has announced a partnership with Wegener to enhance its enterprise-level digital signage solution.

Part of the Velocity offering — designed to provide economical and reliable video delivery to multiple locations, faster and more easily than terrestrial solutions — the new partnership utilizes Wegener's iPump signage technology to combine live video functionality to a fully-zoned and centrally managed signage platform.

The use of digital video is steadily increasing, as companies are realizing the value and versatility of digital signage services, the announcement said, so Wegener and Microspace have joined forces to provide a solution that is intended to be unique in the industry — supporting the insertion of live-video programming into a retail digital signage network. This digital signage solution is intended to provide the flexibility to target specific audiences with dynamic content in a cost-effective and scalable manner, but retains the capability to broadcast live content across large dispersed networks.

"We are very enthusiastic about the opportunities as Microspace, our long standing partner, is expanding their businesses using Wegener products," said Troy Woodbury, president and CEO of Wegener Corp., in the announcement. "We have learned from our success internationally that the efficiency of satellite technology, whether DVB broadcast or IP multicast, has no equal when distributing media to large signage networks. Couple this with Wegener's ability to manage these large networks and you have a powerful tool for direct, focused communication."

Wegener's partnership empowers Velocity customers to deliver HD quality content, such as live video feeds, via satellite (as opposed to an Internet streaming digital signage solution, which the companies said offers significantly lower quality).

"Microspace and Wegener have provided leading-edge satellite solutions together for over 25 years in applications like business music and syndicated radio distribution," said Curt Tilly, director of enterprise media at Microspace. "The joint move into digital signage fills a gap in the industry to provide a live HD signage solution which retains the ability to insert and control advertising on both a national and a local level."