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Microsoft ads almost all-digital by 2010

March 1, 2007

Online Media Daily: While it will retain a small portion of its advertising spending in TV and print for "tactical roles," Microsoft said that virtually all of its ad spend will be on digital formats by 2010. In preparation for what would be a mass repositioning of ad dollars, Microsoft has allocated three percent of its current ad budget for a multi-continent experiment to test a series of emerging media. Mobile and IPTV are being gauged in Europe, interactive and out-of-home in Asia, and the effectiveness of satellite radio and RSS feeds in the United States.

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