News

Michigan movie theater puts digital signage on display in lobby

Digital signage display and projector provider Christie has announced that its Christie Experiential Networks has debuted its latest digital signage installation in the lobby of Michigan-based Emagine Entertainment's recently opened Emagine Palladium theatre in Birmingham, Michigan.

October 14, 2015

Digital signage display and projector provider Christie has announced that its Christie Experiential Networks has debuted its latest digital signage installation in the lobby of Michigan-based Emagine Entertainment's recently opened Emagine Palladium theatre in Birmingham, Michigan.

Part of CEN's nationwide rollout that is on track for 200 theater lobbies in North America this year, the wide array of  innovative solutions includes  three "digital posters," including interactive Christie FHD651-series 65-inch LCD panels; a "hero wall" composed of eight 55-inch screens in a herringbone pattern; and a video strip composed of eight 40-inch LCD screens. The displays are designed to deliver sophisticated advertising campaigns that communicate and engage with audiences.

"We are committed to providing moviegoers with a compelling reason to come to our venues for their entertainment," said Paul Glantz, co-founder and chairman of Emagine Entertainment Inc. "We enhance the quality of their experience and create a value proposition for them by making our theaters more than a place to see a movie, but also a complete destination for dining and entertainment. The lobby plays an important role in communicating the immersive nature of their experience, and the Christie Experiential Network's state-of-the-art signage is an integral part of our strategy."

Other theaters with locations scheduled for CEN installations include Missouri's Wehrenberg Theatres; Florida-based Frank Theatres; Florida's EPIC Theatres; and Spotlight Theatres in Georgia.

"Just as CEN has done with Emagine Palladium, we create a new and exciting digital advertising network within the theatre lobbies of our Exhibitor partners as well as expanding upon existing systems to generate incremental revenue," said Kevin Romano, senior director, global media networks, at Christie. "We manage all aspects of the network including sales, content creation, interactive programming, deployment, nationwide monitoring and maintenance."