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Miami's Aventura Mall deploys interactive digital signage wayfinding kiosks

Miami's upscale Aventura Mall recently deployed seven new interactive digital signage kiosk directories throughout the shopping center, which provide step-by-step directions and path drawing that guides shoppers to their desired location.

July 9, 2015

Miami's upscale Aventura Mall recently deployed seven new interactive digital signage kiosk directories throughout the shopping center, which provide step-by-step directions and path drawing that guides shoppers totheir desired location.

The 70-inch, dual-sided, touch displays include what deployers CMA are calling the first vector-based maps with dynamic zoom and pan installed in a U.S. shopping center, giving visitors to the 2.7 million-square-foot mall a perspective of distance to and arrival time at their destination.

Each of the directories is encased in custom pieces designed by Brooklyn, New York-based Snarkitecture, an art and architecture collective spearheaded by visual artist Daniel Arsham and architect Alex Mustonen.

"We've once again collaborated with digital specialists and creative minds to enhance the Aventura Mall experience," said Jackie Soffer, co-chairman and CEO of Turnberry Associates, which owns and manages the shopping center. "Daniel and Alex took something standard — a mall directory casing — and have created unique, aesthetically pleasing pieces that blend seamlessly in their surroundings, yet would fit right in at the world's most renowned galleries."

Created from stacked DuPont Corian, the stepping layers of the digital directories produce the visual effect of both receding and expanding, the announcement said.

Florida-based CMA oversaw the digital directories' technology and installation. The company created a custom software solution that includes the shopping center industry's first vector-based maps, the announcement said, aimed at making it easier for Aventura Mall shoppers to find their desired location. The maps are designed to offer great detail without pixilation and enable visitors to search stores and restaurants using an on-screen keyboard that auto filters based on input of the first few letters. Guests also can search for multiple destinations such as "dining" and select options from within a specific walking radius.

Smart pins allow Aventura Mall to display unique content based on the destination, including merchandise sales, restaurant menus, events, image galleries, movie theater show times and more. In addition, the maps are integrated with smartphones and tablets so customers can plan their entire visit and remain engaged throughout.

"Our goal was to create an immersive experience for Aventura Mall shoppers that simplifies and augments each visit to the center," CMA founder and president Cesar Cifuentes said. "The digital directories represent a new era in shopping center technology."