News

Miami Dolphins dive into interactive multimedia with Christie MicroTiles

January 23, 2011

Miami's Sun Life Stadium, home to the NFL's Miami Dolphins, now features the Dolphins Interactive Wall, an interactive multimedia wall designed to engage and entertain fans.

The Dolphins Interactive Wall combines an irregular cluster of 41 Christie MicroTiles modular display tiles, live and packaged video feeds, touch sensors, text messaging applications and large format print graphics installed as a wide, 7-foot high video display wall that fans can watch and use.

The interactive multimedia display is featured on the stadium's club level, and is tuned to the team's integrated sponsorship, media and in-stadium marketing plans. The display features four content zones that inform and entertain fans. Content includes interactive highlights from the team's history, live game feeds, video replays and highlights, texting-based instant polls, photo galleries, and information about the team's stadium services and community programs.

Corporate sponsorships are designed directly into much of the Dolphins Interactive Wall's content, making those brands part of the fan experience. Between on-demand Top Dolphins Moments, for example, viewers have fun wiping away virtual sea bubbles embedded with sponsor logos while dolphins swim in a virtual tank created by the Christie MicroTiles' virtually seamless display blocks.