News

Meridian partners with Samsung SDS America on digital signage solution

November 16, 2018

Meridian has partnered with Samsung SDS America, the U.S. subsidiary of Samsung SDS, to produce digital out-of-home signage solutions for a variety of locations and industries across North America, according to a press release.

"Digital signage solutions are in high demand and are completely transforming the ways in which retailers and advertisers reach their desired customer base," Meridian CEO Chris Gilder said in the press release. 

Once complete, the digital signage solutions will be used solely to display targeted advertisements in locations with a high volume of customer traffic, such as shopping centers and retail outlets, allowing advertisers to identify consumer behaviors and more accurately measure campaign efficiency. The solutions will provide advertisers with both media metrics and an understanding of audience segments and their movement patterns throughout the sales cycle, based on advertisement exposure.

"We are excited to team up with Meridian to provide media publishers and brands with intelligent digital signage that provides 'on-the-go' audiences with highly relevant and engaging information to positively impact sales and brand loyalty," said Scott Koo, CEO at Samsung SDSA. "These new intelligent targeting capabilities present a major opportunity for unprecedented creativity and innovation in the DOOH industry."