Meijer hyper about DOOH

Hypermarket chain Meijer is trying once again to set up an in-store digital out-of-home network, according to the In-Store Marketing Institute.

Earlier this year the chain launched the Meijer In-Site Network on the 30 or so screens in the high-definition TV wall in its electronics departments. Meijer is selling ad space on the network to product vendors across the spectrum of its store merchandise categories.