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McCann Systems deploys retail digital display for Elizabeth Arden in NYC
September 1, 2010
Design-build audio visual integrator McCann Systems recently announced that it created and deployed a digital in-store display for Elizabeth Arden's only street level location at 5th Avenue and 54th Street in New York City.
The ground floor retail space is extremely narrow, leading the architects to design a "wave-like structure" with compound curves running the length of the store. McCann built its digital display to complement the wall and to impact visitors walking, as well as to attract those walking on 5th Avenue, the company says.
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