News

MaxMedia EVP named to DSF Board

February 3, 2017

MaxMedia's EVP of customer experience, Laura-Davis Taylor, has been named to the Digital Signage Federation's board of directors.

Davis-Taylor, who is one of 10 at-large directors, had led successful in-store projects with AT&T and The Home Depot. A chief goal for Taylor is to create a new committee around content and experience design.

"Nearly a decade ago, my book, Lighting up the Aisle: Practices and Principles for In-store Digital Media, emphasized it's what we do with the technology that really matters," Davis-Taylor said in a press release.

"Unfortunately, too many businesses are still focused on digital signage as hardware and software. We need to do a better job at establishing a wide-angle lens view, where retail and other businesses see digital signage as part of a greater experience design that not only considers important facets such as screen location and compelling content, but also emerging trends such as IoT and programmatic design."

Another goal is developing a tighter bridge between the DSF and the Path to Purchase Institute, a global association focused on the needs of brand manufacturers, retailers and agencies along the path to purchase.