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Mary's Free Bed teams with Extra Credit Projects in Michigan DOOH campaign

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December 21, 2022

Mary's Free Bed, a Michigan-based charity that has helped provide medical care and services to the underprivileged for over one hundred years, has partnered with Extra Credit Projects, an OOH advertising firm, to launch its first digital OOH campaign, according to a press release.

Including seasonal holiday touches, the creative highlights the charity's website, which connects those in need with an array of rehabilitation and medical services.

"We have almost never run digital OOH for this client," Rob Jackson, founder of Extra Credit Projects, said in the release. "Despite our industry rationale, studies on the media and the attention-grabbing nature of the digital screens, they remained apprehensive of missing the rotating message, weary of the LEDs and worrisome of the value.

"But this time, between the schedule and pressure, the creative design, objective to find the right tool for the job, and even the weather, all roads led us to digital out of home. In the grayest of Michigan days, the result is an ad that stands out like the North Star. A digital delivery and placement that's unmissable throughout the region and hits the sweet spot of the season."