News

Marketing resource management firm certifies Elo touchscreens, software

Global touchscreen solutions supplier Elo recently announced that marketing resource management solution provider Vya has certified Elo I-Series touchscreen digital signage displays and EloView software for use with its marketing resource management platform.

November 25, 2015

Global touchscreen solutions supplier Elo recently announced that marketing resource management solution provider Vya has certified Elo I-Series touchscreen displays and EloView software for use with its marketing resource management platform.

According to the announcement, this integration enables a unified omnichannel approach to managing digital assets and content in a secure, cloud-based content delivery platform. Vya provides a complete ecosystem for content to be managed, scheduled and pushed out to Elo interactive digital displays. The content can even be customized at the store level. This level of integration is intended to provide the ability to personalize, localize and repurpose content in a secure managed environment. The solution is currently available from Vya.

Elo says it makes touchscreen digital signage easy by combining its commercial-grade I-Series touchscreen hardware with EloView software for a secure, cloud-based content delivery and remote device-management platform. The Vya and Elo partnership will allow marketers to create, manage and deploy content to connect omnichannel marketing campaigns to in-store digital marketing campaigns using a new system of hardware, software and cloud infrastructure, the company said.

"Elo enhances solutions like Vya's by providing a ready-to-go platform for deployment, device management and content management of touchscreen digital signage," Elo CEO Craig Witsoe said in the announcement. "Vya and Elo are committed to providing customers with a full omnichannel platform, providing an end-to-end connected brand experience that drives more upsell opportunities. Retailers, brand managers and digital marketing agencies can leverage existing digital assets, mobile apps, Web content and social media campaigns in-store, next to merchandise, where it is most effective to boost sales."

"This partnership leverages unique technology to help reinvent in-store shopping and other in-person experiences, bringing those interactions closer to the online experience modern consumers expect," Vya CEO Jay Brokamp said in the announcement. "Elo's interactive displays combined with our marketing resource management system allow businesses and universities to customize the customer experience down to the location, promotion, date and even the event itself."