News

Marcus Theatres extends digital signage network deal with Cinema Scene

Extension provides digital lobby exclusivity through 2023, company says.

December 10, 2014

Cinema Scene Marketing, a national provider of in-theater digital signage solutions, today announced the signing of an agreement with Marcus Theatres to guarantee participation in Cinema Scene's TrailerVision network through 2023.

The agreement secures exclusive placement of TrailerVision units in all Marcus lobbies through 2023 and works in conjunction with the existing VideoWall network contract. Cinema Scene's TrailerVision units play content including "digitally enhanced" movie trailers, living posters and corporate ads, complete with stereo sound and NFC/QR Code connectivity with mobile users.

"Marcus Theatres is thrilled to be a continued part of the Cinema Scene Digital Media Network," said Clint Wisialowski, assistant vice president of sales and R&D at Marcus Theatres, in the announcement. "The inclusion of their innovative digital media solutions in our theaters allows us to offer exciting content and promotional opportunities to our customers and local businesses."

Cinema Scene Marketing, headquartered in Overland Park, Kansas, delivers promotional marketing and merchandising solutions to cinema clients via concessions packaging, digital signage and marketing services.