News

March Madness coming to a digital signage screen near you

Content feed licensor Screenfeed announced it is offering NCAA March Madness tournament bracket overviews, in-game updates, leaderboards, multiple game snapshots and team profiles within its Sports Central product.

March 3, 2016

Content feed licensor Screenfeed announced it is leveraging the power of digital signage to offer NCAA March Madness tournament bracket overviews, in-game updates, leaderboards, multiple game snapshots and team profiles within its Sports Central product. Sports Central is designed to be plug-and-play for any digital signage network software with the ability to pull in dynamic media RSS feeds, HTML or files.

Every year during the month of March, tens of millions of people are tuning in - day and night - to the madness surrounding the Men's Division 1 year-end tournament. With more than 50 million bracket pools created by fans projecting the winners, the numbers add up. So much so that businesses are expected to lose more than $1.2 billion in lost productivity during the tournament.

Clearly, there is a need for businesses to leverage this content and turn their audience's interests to their advantage, according to Screenfeed, which says it has developed one such solution for the business owner and digital signage network operator by designing an automated tournament report that can be consumed in seconds, rather than minutes.

The licensing and setup process for Sports Central can take as little as five minutes, the company said, adding in the announcement that offers a team of support personnel to advise new customers on how best to deliver the content to their network. In addition to College Basketball coverage, subscribers to the service will also have access to the rest of Sports Central including the NHL, MLB and NBA.

The tournament begins after Selection Sunday, March 13, 2016, during which team matchups are announced. But the content is available now for immediate delivery through Screenfeed's Digital Signage Content Store, the company said. First-time users also can try a 15-day free trial to test integration and audience appreciation before committing to the whole tournament.