News

Mall media operator now running all digital signage and static media through Ayuda

EYE Corp Media migrates to full Ayuda software stack to manage static media in addition to digital out-of-home media offerings.

April 2, 2015

Ayuda Media Systems, ad tech company for out-of-home advertising, announced today that EYE Corp Media has successfully migrated all media (both static and digital) to the Ayuda Platform.

OOH media company EYE Corp Media says it is the largest mall media operator in the United States, reaching more than 76 million unique consumers with heavy presence in the top DMAs through digital and backlit media in shopping malls.

EYE rolled out Splash as a digital CMS and player back in June 2014. Today, the company has completed its migration to the entire Ayuda Platform to manage static inventory as well — including contracts, proposals and work orders.

"Providing more value than digital signage to EYE has always been our agenda from day one," said Daniel Fleischer, Ayuda's vice president of global business development. "This has been a natural progression to our full product stack. EYE first signed onto Ayuda's digital signage application, and then organically expanded onto the rest of our ERP platform, which is much, much larger than the signage piece alone. While we do CMS and playback very well, it only represents 5 percent of our product stack. I'm delighted that EYE has agreed to be on our full platform."

"The most important take-away from this exclusive alliance is that EYE continues to build on our suite of products and services, optimizing our process and efficiencies for agencies and direct clients." said Jeff Gunderman, president of EYE Corp Media. "The Ayuda platform provides us with smooth, accurate and responsive operations, thereby enhancing our already top-notch customer service. Having all inventory and operations managed on a single, cutting-edge platform means we can quickly deploy new, innovative client offerings like EYE Post and seamlessly incorporate our newest OOH platforms, EYE Commute and EYE Play, into our EYE Shop and EYE Amplify portfolios. Plus, we can look forward to Ayuda innovations like private programmatic marketplace and more. With Ayuda, we deliver top-notch technology and service to our clients."