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Making the most of digital advertising
March 16, 2008
Advertising Age: In the mid-1990s, digital media budgets were tiny and specialists in "interactive" had plenty of glamour, even if they often lacked power or engendered resentment. Now that digital has become so pervasive, managing it can be a conundrum. Many marketers still have centralized digital specialists, but the trend has been in moving digital expertise and/or management into teams that handle everything else. So how does one best staff and manage digital marketing?
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